nook: Ammunition Collaborates with Barnes & Noble to Create New E-Book Platform

Award-winning design consultancy Ammunition announced its collaboration with Barnes & Noble to bring a new electronic book (e-book) platform to market.

Under the name "nook", the new e-book service reinforces the leadership position of Barnes & Noble and signifies a new era for the bookselling giant by asserting itself in the growing electronic book space.

The Ammunition team created a total design solution for nook, encompassing overall service design as well as the product's industrial design, user interface, accessory system, and packaging.

The new e-book is a dynamic expression of the Barnes & Noble brand and signifies its continuing commitment to delivering comprehensive retail experiences dedicated to enhancing the pleasure and value of reading.

Ammunition creatively solved complex service, industrial, interaction, and brand design challenges to help create the nook platform.

The nook device itself is simple to operate, easy to hold, tactile and beautiful.

Clean design eliminates the need for virtually all buttons into a simple user interface.

Page turn buttons are integrated into the plastic of the front bezel to allow easy use with no visual clutter.

The back of the nook is also interchangeable and comes in a variety of colors allowing users to personalize the product according to their tastes.