Advertising Books
Strategic Thinking for Advertising Creatives
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.
Advertising and Design: Interdisciplinary Perspectives on a Cultural Field
The cultural field of advertising is a much debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising but more importantly to develop a dialogue between these divergent viewpoints.
Game Changers: The Evolution of Advertising
Game Changers explores the evolution of creative communications and celebrates iconic campaigns that have challenged the advertising industry.
Iconic Posters: Poster Icons
Showcasing a collection of Rene Gauch's iconic posters, which are nowadays found in museums and private collections worldwide.
Blank Slate
Blank Slate provides graphic designers and advertisers with essential tools for preparing a captivating presentation that shows clients the full potential of your work as well as how your design looks in the real world.
D&AD 50 Years
D&AD 50 Years celebrates fifty years of outstanding creativity in design and art direction. For this special anniversary volume, each of the last 50 years is represented by a D&AD president or other key figure who shares his or her favorites from the year.
Decoded: The Science Behind Why We Buy
Decoded: The Science Behind Why We Buy reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. Phil Barden shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions.
Copywriting: Successful Writing for Design, Advertising and Marketing
With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, Copywriting teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
D&AD 2012
This book is a review of the 2012 D&AD Award winners, serving as a one-stop-shop for everything that's hot in the field.
ADC Germany Annual 2012
For the 48th time, the ADC Germany has awarded prizes for the most creative communication ideas from the fields of classical media, digital media, dialogue marketing/promotion/media, design, editorial, scenography, craft and holistic communication. This book features all the award-winning projects.
100 Visual Ideas, 1000 Great Ads
In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways.
Imaging in Advertising
Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images - racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites.
Fascinate: Your 7 Triggers to Persuasion and Captivation
To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Advertising for People Who Don't Like Advertising
This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.
Mid Century Ads
Mid Century Ads: Advertising from the Mad Men Era features ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it - the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.
Matchbook Art
In the 1930s, 40s, and 50s, paper matchbooks were a universal advertising medium. With its crisp fonts and diminutive illustrations, novelty matchbook art perfectly conveys the character of that smoke-filled era. Assembled from hard-to-find salesmen's samples, this book and CD-ROM set features hundreds of examples from the period's major designers and manufacturers.
The Creative Process Illustrated
The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.
Basic Promo
Basic Promo features different promotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.
D&AD 2011
The 2011 edition of the exclusive and highly-coveted annual from D&AD featuring the year's best creative work.
How Advertising Will Heal the World and Your Business
How Advertising Will Heal The World And Your Business is a revolutionary new book that lays the foundations for a radical paradigm shift in branding and advertising. Written by advertising director Mark Woerde, it gives brands and advertising companies a unique insight into how, through 'Meaningful Prosocial Branding,' they can play an important role in, and gain relevance by, making positive effects on society and business.
New York Festivals 17
New York Festivals 17, the annual compilation of award-winning advertising and communicative design from around the world, showcases the world's newest and most exciting ideas in advertising.
Basic Brochures
Basic is a series about the basic disciplines of graphic design. The first three of the series were about Logos, Packaging and Corporate Identity.
Advertising Design and Typography
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter.
Direct Mail Design
Outrageous direct mail ideas which make the recipient want to open the piece and pay attention to what's inside. New Absolute Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience.
Advertising by Design
Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising.
Basics Advertising: Art Direction
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and "secrets" involved in the development of creative advertising concepts.
Ally & Gargano
Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency in the 60s, Ally & Gargano, and honors the past, contributions and the outrageous genius of Carl Ally. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon.
The Art Directors Annual 88
This best-selling, international review of the year's most innovative works in visual communication, this annual features, in full color, the winners of the toughest competition in the field-the Art Directors Club Annual Awards.
A History of Advertising
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
Ads in Cyberspace: the Best Campaigns on the Web Today
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London.