Do You Matter?
You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets.
Author Robert Brunner, Stewart Emery, Russ Hall
ISBN 9780137142446
Category Industrial Design Books