Priceless: Turning Ordinary Products into Extraordinary Experiences
Have you ever bought an item you needed, then discovered something minor you didn't like about it that ruined the whole purchase? Have you purchased something totally frivolous just for fun? The authors contend that consumers are not just looking for things to buy but are searching out a rewarding buying experience. They ask, "Why can't the MasterCard commercial be true and everything we buy lead to something priceless?" This book delves into the elusive qualities that cause customers to perceive value in a product that goes beyond intrinsic worth and usefulness in satisfying intellectual, emotional, and spiritual needs.
Author Diana Lasalle, Terry A. Britton
ISBN 9781578517466
Category Industrial Design Books