Lab42 was founded in 2010 by a team of entrepreneurs who saw the need for change in market research. Currently headquartered in Chicago, Lab42 conducts custom, online market research projects smarter and quicker than traditional panels by reaching fresh respondents as they go about their daily lives - Lab42 connects with consumers on the platforms they're most engaged with, avoiding the professional survey takers often found in traditional online panels.
Category Advertising Services
Phone (312) 685-1242
1000 W Fulton Market, Suite 213
Chicago, Illinois 60607
News About Lab42
The Innovation Premium: New Study Reveals Importance of Innovation to Consumers
Lab42 has released the results of its new study that took an in-depth look at innovation, revealing what it means to consumers, which sectors and brands people consider innovative, and whether innovation motivates them to purchase.