Promoting Sustainable Living: Sustainability as an Object of Desire

Promoting Sustainable Living - Sustainability as an Object of Desire

Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living.

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Author Justyna Karakiewicz, Audrey Yue, Angela Paladino

ISBN 9781138017832

Category Sustainable Design Books

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