Why Fonts Matter

Why Fonts Matter

This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.

Amazon

author Sarah Hyndman

isbn 1584236310

category Typography Books

Last updated Write a Review
Dexigner may receive a commission from purchases made via links on this page.