Never Use Futura

Never Use Futura

Never Use Futura explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Amazon

Apple Books ($11.99)

author Douglas Thomas

isbn 1616895721

category Typography Books

Last updated Write a Review
Dexigner may receive a commission from purchases made via links on this page.