Type Matters: The Rhetoricity of Letterforms
Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles. The collection includes chapters that situate texts broadly; frame their discussions and analyses rhetorically, technologically, and culturally; draw from scholarship ranging from rhetoric and writing studies to graphic design theory and beyond; and explore the ways that the visual and tactile shapes of letters persuade and convey information to readers.
author Christopher Scott Wyatt, Dànielle Nicole Devoss
category Typography Books