Iconic Advantage: Don't Chase the New, Innovate the Old
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.
author Soon Yu
category Industrial Design Books