Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behaviour and enable companies to anticipate every shift in a rapidly changing marketplace.
Category Branding Design Services
Phone (212) 532-6028
9 West 29th Street
New York, NY 10001
News About Brand Keys
Nook, Nook. Who's There? Not The CEO or Consumer Engagement
No joke. Barnes and Noble CEO William Lynch, resigned on Monday.
Facebook Fan Loyalty Falls From First to Fourth Place in Brand Keys Customer Loyalty Engagement Index
According to a recent update to the Social Networking Category of Brand Keys Customer Loyalty Engagement Index, the IPO has caused the Facebook brand to lose consumer engagement and loyalty - the ultimate leading-indicator of profitability - a 7% loss in overall brand equity.
Logos and Labels Continue to Lose Appeal According to 2005 Brand Keys Study
The fourth annual Brand Keys Fashion Index, a national survey of fashion and apparel brand labels and logos, demonstrates that the power of fashion brands continues to decline, especially for major league sports.