1st Ave Machine transcends the boundary between imagination and reality in the new CG/live action music video for the track "Ted" by Chris Clark of Warp Records.
A surreal and striking close up inspection of insects that are oddly familiar but have morphed into something barely recognizable, the video is an examination of evolution in a world of possibility. Praying mantises and grasshoppers have developed improved sensory devices resembling antennae. Cockroaches have multiple pulsating thoraxes. Pinchers, stingers and other defense mechanisms have evolved into something totally unclassifiable.
The integration of CG with live action blurs the line of possibility and reality.
As director Arvind Palep says of the piece, "These insects have a distinct regal quality, we wanted to augment that quality of perfect intimidation. We started designing and creating elements that would blend with and add to characteristics already present."
"It's a bit shocking, but that's what we love to do," says Palep. "Triggering that primary emotional response; that curious, excited surprise in viewers is what we are always after."
The "Ted" video will start out as an exclusive online release prior to television exposure. 1st Ave Machine has a reputation for mass viral appeal on previous releases.
Within a month of the ResFest release of their Alias "Sixes Last" video the number of hits on their website went up from 6,000 to over 1.5 million making it one of the most popular on the web.
1st Avenue Machine
New York City-based 1st Avenue Machine is a design company with strong capabilities in live action and 3D animation integration. The new Company services clients in the broadcast, music video, feature film and advertising arenas.
1st Avenue Machine: https://www.dexigner.com/directory/detail/7440