Frog Design Opens Studio in Shanghai

Frog Design Opens Studio in Shanghai

Strategic-creative consultancy frog design, inc. today announced the opening of a studio in Shanghai, China. Headquartered in Palo Alto, California, the firm already has studios in eight locations throughout the US and Europe. Through its parent company Aricent, a communications software provider, frog also works with more than 4,000 developers in India.

"Based on our tremendous growth over the past two years and the demand of our global clientele, we are poised to enter the Chinese marketplace and foster our presence in the Asia-Pacific region," said Doreen Lorenzo, President and COO of frog design. "With its influx of new business and its creative vibrancy, Shanghai is the perfect hub for us."

frog design has chosen the booming Xintiandi district for its Shanghai studio because it is centrally located and popular among creatives. frog will staff the studio with a multidisciplinary team, consisting of strategists, designers, design analysts, program managers, and business developers.

frog design's Shanghai studio will initially focus on conducting market and consumer research in China, Japan, and South Korea as well as providing strategic counseling for its major clients. This includes developing brand and marketing strategies for clients who are sponsors of the 2008 Olympic Games in Beijing. frog also plans to extend its services to Chinese companies.

"We're here to learn and to understand the local culture. We're excited about building cross-cultural teams and connecting our Western clients with the incredible pool of local creative talent," Ms. Lorenzo said. "But we're also coming to Shanghai to share our 39 years' experience in brand building with Chinese companies. We want to provide them with the kind of design thinking that has become a key competitive advantage in the global marketplace, for consumer and enterprise products alike."

frog design, which became first known for its seminal work for Apple in the 1980s, was the first design firm to combine industrial, digital, and brand design in the 1990s, and has since added comprehensive research and strategy practices to its portfolio, now offering fully convergent solutions for Fortune 500 clients worldwide.

frog design, inc.
frog design, inc. is one of the world's leading strategic-creative consulting firms. By identifying emerging market opportunities and transforming ideas into compelling product and service experiences, frog helps Fortune 500 clients to evolve, expand, and envision their businesses. Founded in Germany in 1969, the company is headquartered in Palo Alto, California, with studios in Aus tin, TX; New York, NY; San Francisco, CA; San Jose, CA; Seattle, WA; Milan, Italy; Shanghai, China; and Stuttgart, Germany. With a cross-disciplinary team of more than 325 employees, frog offers a broad range of industry expertise, in fields such as consumer electronics, software, entertainment, finance, medical, retail, and fashion. Clients include Alltel, Disney, GE, HP, Logitech, Micro soft, MTV, Seagate, Yahoo! and others.

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