Red Box Produce Global Launch Tie-in for the Simpson Movie

Red Box Produce Global Launch Tie-in for the Simpson Movie

The Simpsons Movie

Arriving in your Windows Live Messenger conversation windows from June 1st will be the rather yellow Personal Expression elements for the new Twentieth Century Fox film "The Simpsons Movie"; the film everyone's been waiting 18 years to see! The PE elements, created by Red Box to coincide with the build-up to the movie's worldwide release later this summer, feature all the immediate Simpson family members, including Homer, Bart, Marge, Lisa and, of course, cute little Maggie.

Following on from our well received work on "Fantastic Four : Rise Of the Silver Surfer"; Twentieth Century Fox commissioned Red Box to produce the fun packed elements for the new Microsoft advertising solution that allows users of Windows Live Messenger, (formerly MSN Messenger), the opportunity to enhance their online experience by downloading free content that can be used to either customise their computer or be delivered to their friends and family mid-conversation.

Featuring hilarious footage from the movie as well as a host of other animated goodies, (including backgrounds, animated winks, display pictures and a very cool set of animated dynamic display pictures that automatically change character to reflect the mood you're feeling!); The Simpsons Movie Personal Expression elements are set to become the next hottest downloads of the summer.

The elements roll out across the world, from June 1st across 22 markets, (each with localized translation), and will be online for two months only - so go grab them quick as once you've downloaded them, you'll have them forever, but if you miss the chance you'll be kicking yourself forever. As Homer would say, "D'oh!"

Red Box New Media:

Red Box New Media

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