Top models Eulalie Martine, Godeliv and Ami Diatta have been photographed for the Flamp Noir Publicity Campaign with black cardboard flamps under the Slogan "DESIGN-À-PORTER".
Design-à-porter is the philosophy that DesignCode wants to transmit with designs like the Flamp: sensational designs which are within everyone's reach. Through this message of democratisation of good design, the brand hopes to offer functionality without losing the sense of fun, cheerfulness and colourfulness that can be enjoyed in fields such as fashion. At last, this is a design that can adapt to multiple needs and which takes into account the new ways in which buyers can be creative with their possessions. This is why most of the designs can be personalised by the end user.
With the distinctive shape of the silhouette of a cut-out lamp, Flamp looks like a cardboard box, but it can be transformed into a source of light which provides elegant, decorative mood lighting.
There is a certain amount of irony behind the message of Flamp Noir as a classic piece which is "now available in black", as thanks to the materials used for this design it is not only possible to make this model first in white and now in black, but there are also an infinite number of ways in which it can be customised. This is because the product is manufactured with materials that can be easily changed and adapted so that the Flamp is always in fashion. Customers can customise the cardboard surface of the Flamp Noir themselves or they can ask for the DesignCode creative department to do it for them.
Fotos: Yoye Martin