Identity Crisis!

Identity Crisis!

Identity Crisis 50 Redesigns That Transformed Stale Identities Into Successful Brands

Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc. The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.

Identity Crisis! takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.

Jack Anderson, of the Seattle firm Hornall Anderson Design Works wrote the foreward for Identity Crisis! "Words of Wisdom," through- out the book, were provided by Sean Adams/AdamsMorika, Inc, Bob Domenz/Avenue, Tony Spaeth/Identityworks, Debbie Millman/Sterling Brands, Jack Yan/Jack Yan & Associates, design educator and author Robin Landa, Robynne Raye/Modern Dog Design Co., Mark E. Sackett/ Reflectur, and the author.

Case studies presented in the volume include projects from the following firms: 3 Dogz Creative Inc. (Toronto, ONT, Canada), Advertising By Design (Clermont, FL USA), angryporcupine*design (Park City, UT USA), Avenue (Chicago, IL USA), b-design (San Diego, CA USA), biz-R (Totnes, Devon, UK), Brainforest, Inc. (Chicago, IL USA), Breathewords (Caldas da Rainha, Portugal), CC Graphic Design (Salt Lake City, UT USA), Common Sense Design (New Hamburg, ONT Canada), Connacher Design (Stamford, CT USA), Finamore Design (Brooklyn, NY USA), Fullblast, Inc. (Portland, OR USA), Glitschka Studios (Salem, OR USA), Graphicwise, Inc. (Irvine, CA USA), Hornall Anderson Design Works (Seattle, WA USA), and Identity- works (Rye, NY USA).

Other firms represented include: Jeff Fisher LogoMotives (Portland, OR USA), John Silver Design Bothell, WA (USA), MasonBaronet (Dallas, TX USA), Mayhem Studios (Los Angeles, CA USA), Modern Dog Design Co. (Seattle, WA USA), MyBrand (Lisbon, Portugal), nHarmony, Inc. (Muncie, IN USA), Octavo Designs (Frederick, MD USA), Paragon Integrated Marketing Communications (Salmiya, Kuwait), RDQ - Rdqlus Design Quantum (Omaha, NE USA), Round2 Communi- cations - R2i (Baltimore, MD USA), Sayles Graphic Design (Des Moines, IA USA), Shapiro Design Associates Inc. (Irvington, NY USA), Shine Advertising Co. (Madison, WI USA), Sockeye Creative (Portland, OR USA), Studio GT&P (Foligno, PG Italy), Subplot Design Inc. (Vancouver, BC Canada), and Willoughby Design Group (Kansas City, MO USA)

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