frog design Appoints Paul Bradley to Lead Product Design Group

frog design Appoints Paul Bradley to Lead Product Design Group

Strategic-creative consultancy frog design, inc. has named Paul Bradley to the role of executive creative director of product design. Bradley joins from IDEO, where he led the company's global industrial design practice and was responsible for developing innovative products for clients including Cisco, Hewlett-Packard, Intel, Microsoft, and Nike.

From its founding in 1969, frog's unique emotional and cultural approach to industrial design helped to define the modern consumer aesthetic with such revolutionary products as Sony's original Trinitron television and the Apple Macintosh. Today, frog has expanded its design prowess to the converging worlds of hardware, software, and brand experience to envision and develop groundbreaking products, services and business strategies for Fortune 500 clients including Hewlett-Packard, Logitech, Microsoft and Seagate, among others.

Bradley spent 16 years with IDEO and was instrumental in building its reputation as one of the world's leading industrial design firms. He has won numerous design awards from both IDSA and I.D. magazine, and is recognized for his pioneering work on the first mouse for Microsoft. Bradley's work on Logitech's 3D mouse is featured in the Museum of Modern Art Permanent Collection.

In his new role, Bradley will drive the strategic impact of frog's global product development practice, working closely with the creative leadership team to foster frog's expertise in product design. He will collaborate closely with frog's strategy and software groups to develop creative solutions for clients in each of frog's nine international locations across the US, Europe, and Asia.

"Paul has a deep understanding of how to make a design vision work within a wider strategic business context," said Mark Rolston, senior vice president of creative for frog design. "His proven experience and drive to shape the future of product design makes him a unique fit for frog."

"frog is one of just a few organizations that can claim such an exceptional history and powerful commitment to design," said Bradley. "I'm looking forward to working closely with frog's creative leadership team and helping to push the boundaries of strategic innovation in product design."

frog design is one of the world's leading strategic-creative consulting firms. By identifying emerging market opportunities and transforming ideas into compelling product and service experiences, frog helps Fortune 500 clients to evolve, expand, and envision their businesses. Founded in Germany in 1969, the company is headquartered in Palo Alto, California, with studios in Aus¬tin, TX; New York, NY; San Francisco, CA; San Jose, CA; Seattle, WA; Milan, Italy; Shanghai, China; and Stuttgart, Germany. With a cross-disciplinary team of more than 350 employees, frog offers a broad range of industry expertise, in fields such as consumer electronics, software, entertainment, finance, medical, retail, and fashion. Clients include Alltel, Disney, GE, HP, Logitech, Micro¬soft, MTV, Seagate, Yahoo! and others.

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