The call for entries to the D&AD Awards 2008 launches on 10 October, 2007 with the release of the first in a series of animated films created by Saatchi & Saatchi London.
Inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea, the films will feature interviews with Yellow Pencil winners who reveal how they developed that great idea.
How by repeatedly asking the question, "But is it a Pencil?" they produced work that colleagues, clients and juries wished they'd thought of.
The films will be animated by several D&AD Student Award 2007 winners.
This year sees some changes to categories to reflect innovation across several disciplines.
Graphic Design juries will have 3 new categories to consider - Applied Print Graphics, Environmental Graphics and Moving Image.
Mobile Marketing and Broadcast Innovations will now have dedicated juries.
Magazine & Newspaper Design entries can now be entered with their online version.
The entry deadline is 16 January 2008.
Early entrants will receive a 10% discount until 14 November.
more: awards08.dandad.org (541)