Digital v Anti Digital - D&AD Annual 2008

Digital v Anti Digital: D&AD Annual 2008

The best design advertising in the world will be immortalised with the publication of the D Annual 2008 on 18 September.

Designed by Neville Brody from Research Studios exclusively for D membership, the book is themed "Digital vs Anti Digital".

For the first time this year, all of the work will be published online, as well as in the iconic book.

The book includes hyperlinks to videos with judges from the D Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work.

The online Annual is created by Kent Lyons and inspired in look and feel by the book design.

D members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.

D President Simon Waterfall said, "The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry.

Clients and creatives are moving away from 'Can we do this technically?' to 'Should we do this for the brand?'.

Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry."

D membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London.

The launch coincides with the opening of D's first exhibition of all 45 of its Annuals.


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