Pearlfisher Rebrands Nivea for Men

Pearlfisher Rebrands Nivea for Men

Pearlfisher has redesigned Beieersdorf's men's face care line "Nivea For Men" for a full scale global relaunch with new packaging started in January.

"We have modernized and brought the range together by streamlining the packaging colors," said Jonathan Ford, Creative Partner Pearlfisher.

"Silver, blue and white are the dominant colors with different color-coded focal points featured in the center of the packaging to help male consumers distinguish between sub-ranges and navigate in-store."

The re-launch underlines the broad competence of the brand and reflects Beiersdorf's extensive expertise in male grooming, acquired through numerous national and international studies regarding consumers true needs on behalf of the "Nivea For Men" brand.

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