Award-winning digital creative leader, Lars Bastholm has joined Ogilvy North America in a specially created role as Chief Digital Creative Officer with responsibility for Ogilvy's digital creative work across North America.
In this arrangement, Bastholm will partner with JP Maheu, Chief Digital Officer for Ogilvy North America to provide digital expertise and strategic leadership for all of Ogilvy's North American operations.
Ogilvy's digital model is unique in spanning digital experience design, application development, media, analytics, direct marketing, CRM, loyalty, public relations, and activation through its multiple business units.
The Chief Jurist for the 2009 Cannes Cyber Lions, Bastholm is one of the most highly awarded and recognized digital creative executives in the industry with three Cyber Lions Grand Prix honors of his own.
Before joining Ogilvy, Bastholm spent four-years at AKQA, most recently as Co-Chief Creative Officer where he was key to winning interactive assignments for Coke, Smirnoff and Motorola.
Lars has been working in the interactive marketing industry for over 12 years.
After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director.
There he worked on some of the world's most recognized brands, including Nike, Lego, Sprite and Carlsberg.