In the current economic climate, it's more important than ever for architects to promote their work and their firms strategically and tactically.
Marketing communications and targeted business development activities go hand in hand, requiring the highest level of commitment from firm leaders.
While many firms engage professional marketing staff and/or consultants to lead their marketing efforts, the direct participation of principals and technical staff is crucial.
The reconstituted AIA Marketing & Public Relations Committee presents a workshop for firms of all sizes to provide chapter members and non-member architects with a comprehensive introduction to marketing and public relations.
Four short, focused presentations followed by discussion will address marketing communications, business development, public relations strategies, and presentations and the interview process.
This event is intended for firm principals, leaders, and technical / professional staff to give you the tools you need to advance your marketing efforts.
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