PhilippeBecker, a San Francisco branding and packaging agency, today announced its role in designing the packaging graphics and in-box collateral for the T-Mobile myTouch 3G, as well as the graphics and packaging structure for the complete line of accessories.
PhilippeBecker partnered with Momentum Product Design to design the packaging structure for the accessory line.
The T-Mobile myTouch 3G is the follow-up to the T-Mobile G1, the world's first Android-powered device.
myTouch 3G empowers users to create a unique, individualized experience on their phone, inside and out, through various applications and accessories.
PhilippeBecker created three unique collage designs which wrap around the device's box - one for each color of the phone which is available in black, white and merlot.
Each artistic collage, which folds out into a poster, is wrapped around a reusable zipper pouch containing the myTouch 3G phone, product manuals and several accessories.
"We created artwork that conveys the emotional benefits of this innovative phone to help convey a truly personalized experience," said Philippe Becker, Creative Director.
"As customers unbox their myTouch for the first time, they'll be rewarded by the entire premium experience, discovering the depth of the full collage printed on the inside of the sleeve."
PhilippeBecker has been working with T-Mobile USA on packaging since 2004.