Akzo Nobel Appoints Brand Advocate London

Akzo Nobel Appoints Brand Advocate London

Brand Advocate London, the integrated creative communications agency, has been appointed by Akzo Nobel Decorative Paints, the world's largest decorative paints company, to redesign its global decorative paint brands website platform. The appointment follows a competitive pitch, where Brand Advocate won the contract on the strength of its strategic, creative and user experience expertise.

Akzo Nobel Decorative Paints' eight branded products, e.g. Dulux, Coral, Marshall, Vivechrom, Sico, Levis, Alba, Flexa, are aimed at "people who love to be involved in a bit of home decoration", ranging from homeowners, professional painters, and commercial contractors.

Working across 12 geographies, including Brasil, Turkey, Greece, The Netherlands, Argentina, Belgium, France and Canada, UK and the Nordics, Brand Advocate will ensure a rich and immersive digital experience that will inspire and enable people to realise their interior decorating creative visions through paint.

"As market-leader in the supply of premium paints for both the professional and DIY markets, it is essential for us to provide a market-leading experience at all levels of communication, with our various customer segments across all our number of international territories," said Liam Bulson, Global Consumer eMarketing Leader of Akzo Nobel Decorative Paints. "We are now ready to move to the next level in terms of immersive and inspiring customer experience, while still measuring and achieving our brand and sales objectives. Brand Advocate London greatly impressed and inspired us with their experience of working with global brands and their strategic thinking. Their process and team are very strong, and we look forward to the excellent work we are confident they'll produce."

"We are thrilled to be working with Akzo Nobel on this global project," added Paul English, Managing Director of Brand Advocate London. "As a world leader in not only paint, but also colour and decoration, Akzo is in a great position to help its customers achieve their creative potential. Akzo's vision is matched only by their commitment to realizing it, and we're honored to have been asked to help."

"Most of us are surrounded, on a daily basis, by decorative paints in interiors," commented Trefor Thomas, Creative Director of Brand Advocate London. "One of the key challenges is to bring out the emotion involved, in a way that is inspiring to consumers across the world. People view decoration very differently, and this requires a relevant local and global approach, to speak to all of the varying customer segments."

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