Brit Insurance Designs of the Year has established itself as a leading showcase of the most innovative and forward thinking designs from around the world, supporting the critically acclaimed Brit Insurance Design Awards.
A number of internationally respected design experts have been invited to nominate up to five projects, each of which in their view, represents the best or the most interesting designs produced or launched in the last year.
A shortlist of around 100 designs - the Brit Insurance Designs of the Year - will be on display at the Design Museum from 12 February and will all go forward to be considered for the Brit Insurance Design Awards.
The Brit Insurance Design Awards celebrate the best of design in seven categories: Architecture, Transport, Graphics, Interactive, Product, Furniture and Fashion.
Last year's winner, the unofficial Barack Obama poster campaign by Shepard Fairey, demonstrated the power that design can have even at grass-roots level.
A high profile judging panel will decide the best entries in each of the seven categories.
Category award-winners will be announced in February and then go forward to compete to be the Brit Insurance Design of the Year 2010, which will be announced at the Awards ceremony in March 2010.