Design Shop Eyeball Creates PBS On-Air Look for 21st Century

Design Shop Eyeball Creates PBS On-Air Look for 21st Century

PBS, one of the most highly respected brands in media, is unveiling a new multiplatform brand package this fall. In more than 600 elements that include promo opens and closes, lower thirds, video bumps for IDs and support messaging, Web elements, print templates and more, this collection uses live-action footage, contemporary colors and original music to showcase what PBS is all about - that PBS invites people from all walks of life to broaden their horizons, or, to "Be More."

PBS stations will debut the new package in conjunction with the September 27 premiere of Ken Burns's most recent film series, The National Parks: America's Best Idea. This immersive documentary takes people not only on a journey to our nation's most beautiful places, but also on a tour through history to meet the people who dedicated their lives to ensuring these places would forever be available for everyone.

The dynamic package expresses the vibrancy of today's PBS, whose content is delivered through a growing number of platforms. From over-the-air television to video streaming and beyond, PBS gives people opportunities they may not otherwise have to explore the worlds of science, nature, history, drama, performance, how-to and more - making this public service media enterprise even more relevant and captivating than ever.

The strategic direction for the new package was developed by PBS' Brand Management team based on comprehensive research about what viewers and supporters value most about PBS. The creative was executed by Soho, New York-based visual innovator Eyeball. Because PBS is more than just broadcast television, the new multiplatform package was built from the ground up to work on screens of all shapes and sizes.

PBS 2009 Network Rebrand

"The new package expresses what people love best about PBS - that our shows invite everyone, from every walk of life, to explore new ideas, discover new worlds and to broaden their horizons, in other words, to be more." says Lesli Rotenberg, Senior Vice President, PBS Brand Management and Promotion.

"It was a challenge to find a way to embody and bring to life what makes PBS unique, yet this new package does just that," said John Ruppenthal, Senior Creative Director for PBS. "We worked closely and collaboratively with Eyeball to create something that is as engaging, rich and memorable as our content itself. Viewers who tune into National Parks on stations that have implemented the package will see an outstanding film and a new look that are perfect examples of what PBS is all about, locally and nationally."


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