myPANTONE - Pantone Turns iPhone into Color Studio on the Go

myPANTONE: Pantone Turns iPhone into Color Studio on the Go

myPANTONE

Over the last several years there has been a fundamental shift in the way designers work - projects have become more digital, and inspiration more spontaneous. Pantone announced myPANTONE, an iPhone application for the changing needs of today's designer. myPANTONE gives graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE Color Palettes - wherever they go and whenever they find inspiration.

"myPANTONE marries the power of the iPhone with the inspiration of PANTONE Color Palettes, enabling designers to be creative whenever inspiration strikes them. Providing a digital, portable design studio and essential color tools at their fingertips, myPANTONE gives designers the freedom to access PANTONE Colors anywhere, without the need to be in their office or carry around cumbersome guides," said Andy Hatkoff, vice president of technology licensing for Pantone. "Now with myPANTONE's Portable Color Memory in their pocket, designers no longer need to agonize trying to recall an exact color."

With myPANTONE, designers have access to all the PANTONE Color Libraries, including the PANTONE MATCHING SYSTEM for coated, uncoated and matte stock; the PANTONE Goe System for coated and uncoated stock; PANTONE PASTELS for coated and uncoated stock; and the PANTONE FASHION + HOME SMART Color System. The application also enables designers to easily create harmonious color palettes by finding complementary, analogous and triadic combinations for selected colors.

myPANTONE takes advantage of the iPhone's built-in camera to let designers capture whatever inspires them - from architecture and street scenes to fashion and nature. Colors can be extracted from any photo on the iPhone and then matched to the closest PANTONE Colors.

Once created, users can share color palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Color palettes can be emailed to colleagues and clients as color patches, or as application-ready swatch files for use in design applications including Adobe Creative Suite (.ase), CorelDraw and QuarkXPress. Designers can also share their color palettes with other designers by sending them to the Pantone-hosted Web site, www.mypantone.com.

Each color swatch in myPANTONE includes sRGB, HTML and L*a*b* values. Additionally, myPANTONE provides invaluable cross-referencing color capabilities to make it simple for users to find similar colors among the various PANTONE Color Libraries. For example, users can identify the PANTONE Goe Color that most closely matches a given PANTONE MATCHING SYSTEM Color.

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