Drown in the Now - Uvphactory Designs and Directs 3D Stereoscopic Music Video

Drown in the Now: Uvphactory Designs and Directs 3D Stereoscopic Music Video

UVPHACTORY (UVPH) has designed and directed a brand new, 3D stereoscopic music video, "Drown in the Now." This video comes on the heels of the worldwide success of Icelandic singer-songwriter Björk's pioneering, multi-award winning "Wanderlust", the 3D stereoscopic music video on which the magicians at UVPHACTORY (UVPH) flexed their considerable CG muscles. The 4:30 video was created by UVPH's new division, UVPH 3D.

After the music video for Björk's "Wanderlust" established UVPH's expertise in the 3D stereoscopic arena, there was a surge of inquiries for both commercial and feature effects work. To handle anticipated work flow, UVPHACTORY, an award winning motion design, visual effects and production boutique, launched UVPH 3D. The Crystal Method's "Drown in the Now" is the division's first project.

"We have always taken pride in positioning ourselves at the forefront of technology. After our successful venture with 'Wanderlust', we thought The Crystal Method was an ideal choice to further demonstrate UVPH 3D's stereoscopic talents. With 'Avatar' making such a splash, we are being approached about future projects and feel that we are uniquely qualified to succeed in this market," stated, Scott Sindorf, Co-Founder of UVPH.

UVPH 3D Stereoscopic Producer Dimitris Athos explained, "Drown in the Now" presented UVPH 3D with a number of creative and technical challenges. "With the video for Björk's 'Wanderlust,' UVPHACTORY had to create a new workflow in order to output the necessary files. For the Crystal Method project, UVPH 3D was presented with numerous software and hardware challenges. Although new plug-ins and software have been coming out consistently over the last few months, we are still at the infancy of digital 3D stereoscopic tools for post production. We used some elements developed from the 'Wanderlust' process, adjusted existing software, and adapted this into our workflow pipeline. At UVPH we enjoy pushing the creative envelope and finding solutions to the challenges presented. Until the release of 'Avatar', UVPH 3D was an oddity in NYC, fusing 3D stereo and live-action with 3D stereo animation. That has now turned from a curiosity into an advantage."

"I think 'Drown in the Now' is clearly our best video to date," added The Crystal Method's Ken Jordan. "It was great working with UVPHACTORY and I love watching this clip. Now, I can't wait to strap on a pair of 3D glasses and have a whole new experience."

Two versions of the music video were created: a 2D version which The Crystal Method commissioned to promote their single, "Drown in the Now", and the 3D stereoscopic experience, created by UVPH principals Scott Sindorf and Damijan Saccio, with the blessings of the band. The 3D stereoscopic version was designed and is available for various stereoscopic formats including iPhone, 3D TV, 3D Blu-Ray, theatrical DCP, etc.

The 3D music video has already garnered interest from museums, art galleries, and film festivals worldwide. Select segments from "Drown in the Now" recently enjoyed a sneak preview at the Museum of Natural History in New York, before the New York Stereoscopic Society, of which producer Dimitris Athos is a longtime member. A broadcast premiere for the upcoming 3D networks has not yet been finalized.

Utilized in the completion of this video were Apple Computers with Boot Camp, OSX, Windows, Boxx Computers, Bell Computers, Adobe Creative Suite, Autodesk Softimage, and a variety of UVPH plug-ins for the final renders.


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