Fashion Futures Scenarios Explore Fashion World of 2025

Fashion Futures Scenarios Explore Fashion World of 2025

Levi Strauss & Co. and Forum for the Future call for the fashion industry to work together to create a sustainable world in a new report launched today that explores the future of the trillion dollar sector.

Fashion Futures presents four vivid scenarios of the world of 2025 and the role of the fashion industry, helping companies around the globe navigate the ever-changing challenge of developing sustainable business.

Will climate change refugees spread new fashion influences around the world?

Will a shortage of raw materials see us renting our clothes from libraries?

Will technological advances make it common to grow what we wear?

The scenarios take account of the key factors that are already affecting the industry and will bring profound change over the next 15 years.

They are designed as a tool to challenge companies' strategies, inspire them with new opportunities and help them plan for the future.

"For the fashion industry to be sustainable economically, it must be sustainable socially and environmentally too," said John Anderson, President and Chief Executive Officer of Levi Strauss & Co., which worked with independent sustainability experts Forum for the Future to produce the report.

"These provocative scenarios challenge all of us to look beyond the short term and use our collective power to work to create the kind of positive world we'd like to see in 2025," continued Anderson.

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