DIY - Threat or Opportunity

DIY: Threat or Opportunity

With the advance of technology and globalization, anyone can design, customize and build almost anything.

Whether it is catering to one or catering to the masses, the DIY movement has created a multi-billion dollar market.

DIY is a means of self-expressions, and has inspired companies like Nike, T-Mobile and Apple to empower and engage customers.

What is DIY design? How does it affect industrial design? Is it a threat or an opportunity? Who is a DIY designer? Can you be sure?

Learn the answer to these questions and more by attending a cross-craft conversation at IDSA 2010.

Draw inspiration from designers, musicians, chefs, artists and more. Harness the energy and passion of the DIY movement.

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