The One Club announced the Gold, Silver and Bronze Pencil winners at the 35th Annual One Show. The ceremony, which took place at Lincoln Center's Alice Tully Hall, honored the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content - and also took a historic look back at 35 years of the finest in advertising.
More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club, the world's foremost non-profit organization dedicated to recognizing excellence in advertising and design.
"This year's One Show winners truly reflect the global nature of today's creativity," said Mary Warlick, CEO of The One Club. "Advertising is now shared and viewed all around the world, and the work that was awarded tonight showcased brilliant marketing solutions that transcended borders."
This year's Green Pencil Award, which recognizes outstanding work that is environmentally friendly or smart, was presented by leading eco-lifestyle expert Danny Seo, to the Berghs School of Communication and Stockholm University in Sweden. The students were recognized for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City's five boroughs over the next decade. This was the first time student work has been recognized with a Green Pencil.
"Best of Show" was presented to BBH/London for the Johnnie Walker short film, "The Man Who Walked Around the World." This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.
Proctor & Gamble was named "Client of the Year" for pushing the boundaries of creativity and taking risks with work including Old Spice "The Man Your Man Could Smell Like" and "Zack Johnson" for Tampax.