H&M Autumn Winter 2010

H&M Autumn Winter 2010

Fashionistas longing for lower temperatures and even more fashion can look forward to the autumn at H&M, with lots of elegant tailoring and a nod to the early eighties. The soft volumes and classic tweeds and silks from that era are back, along with the brown and beige colour palette. The suit and the blazer are functional everyday pieces teamed with denim or romantic frills and draping.

Knitwear takes on new meaning in the autumn wardrobe, with classic fine knits like the oversized polo neck or boyfriend-style cardigan, or a feminine, figure-hugging jumper set. There are also creative jacquard-, cable- or braided knits, and heavy outerwear knits and accessories. Fine leather accessories, a cool man's hat and a scarf complete the look.

"It's about being well dressed and comfortable too. Soft, warm and casual. A sporty and futuristic look in black with bright accents weighs against the tailoring and knitwear. Our customers like to mix and match the new with their old favourites to reinforce their own personal style," says H&M's head of design Ann-Sofie Johansson.

Silhouette
Slim or casual with soft volumes.

Colours
Beige and brown neutrals, black and grey, soft vegetable hues and bright sports tones.

Patterns and Prints
Tweed checks, pinstripes, mini floral, ethnic jacquard, geometric prints.

Materials
Tweed, wool, silk looks, denim, organic and recycled materials.

Key Garments
Blazer, wide trousers, slim slacks, denim pieces, frills blouse, drapy dress, cardigan, poncho, trench coat.

Key Accessories
Belt, shoulder bag, scarf, hat, pumps and high boots.

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