Casa Rex has designed the packaging for the new line of Dove deodorants, Dove DermoAclarant. The products, launched by Unilever, introduce advanced functional benefits to recover natural skin colour.
"To differentiate from the regular range, diverse executions were explored - ranging from more clinical imagery to exclusively cosmetic appeals, to best communicate the advanced attributes from the 'personal care' universe," said Gustavo Piqueira, project director and head of Casa Rex.
For the final design, a limited colour palette was used to create a softer, more metallic silver hue with touches of copper, to indicate the superior positioning of the products.
The new Dove DermoAclarant deodorants are available throughout Latin America.