Royal Asscher Collaborates with Designer Reena Ahluwalia

Royal Asscher Collaborates with Designer Reena Ahluwalia

Reena Ahluwalia partnered with Royal Asscher to complete the iconic brand's Stars of Africa by Royal Asscher collection and design necklaces, pendants and earrings. The Asscher family and Ahluwalia worked together to create five new pieces of jewelry to complement the Stars of Africa half-dome, floating diamond ring first unveiled more than one year ago.

"Royal Asscher has a legendary history of innovation and an unblemished ethical record in the diamond world," said Ahluwalia. "As a jewelry designer, there is no greater motivation for me than to be able to contribute to positive social changes through my art and the ideas it spreads. I was privileged when Lita [Asscher]

presented me with this opportunity to be a part of Royal Asscher's commitment and vision for the Star of Africa Initiative."

The jewelry consists of full-diamond-globes with floating diamonds that are encircled by orbit-like elements. The full-globes spin to symbolizing earth's rotation while the free-floating diamonds represent the shining spirit of people. These orbits signify education, health-care and empowerment all of which are essential components to the root of the Star of Africa initiative. The pendants function as modern day amulets infused with messages of hope and well-being. The design of necklaces, earrings and pendants are all streamlined to represent the wondrous continent of Africa.

Royal Asscher recently debuted these new pieces at the JCK Las Vegas show. The entire collection benefits Royal Asscher's fundraising initiative, Star of Africa, which was launched in 2008 aimed at improving infrastructure in Africa by creating funding for healthcare, education and self sufficiency programs. The project's name not only represented the largest diamond ever found, at 3,105 carats, which the Asscher family cut in 1908, it also reflected the reality that the true Star of Africa was the continents' precious people.

Reena Ahluwalia

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