Felix Design teamed up with Philadelphia advertising agency, Red Tettemer, to create this year's Philadelphia XOXO TV and theater campaign. The :30 spots highlight the city's fun summer activities.
A live action shot of a little girl eating ice cream leads you into the "ice cream dream," a water color world filled with images of what the city of Philadelphia has to offer this summer.
Felix combined hand-drawn elements and still imagery with live action HD footage to bring Red Tettemer's script to life. Accompanied by the established x's and o's element of the print campaign, the viewer takes a continuously moving journey, passing historical milestones and fun activities.
Supported by fun music, the look and feel conveys a light hearted tone and invites people to discover the fun to be had in Philadelphia.