DesignS - Singapore to Present Integrated Design Solutions for Competitive Advantage

DesignS: Singapore to Present Integrated Design Solutions for Competitive Advantage

DesignS, a network of eight design associations in Singapore, will present the Singapore design showcase, "Sensing the Next S-Curve," at the Shanghai World Expo 2010. The showcase is commissioned by the DesignSingapore Council and organised by DesignS, and features Singapore's expertise in delivering globally adaptable and integrated design solutions for businesses.

Complementing the showcase, a business forum, "Design the Next S-Curve of Business Growth," will be held on September 8, 2010 and this forum is officiated by Mr Sam Tan, Parliamentary Secretary of Singapore's Ministry of Trade and Industry & Ministry of Information, Communications and the Arts. The forum will be held at the Waterhouse at South Bund and will discuss how the collaborative DesignS network provides a one-stop shop for Singapore Design through which businesses can create new business value and enter global markets.

DesignS seeks to offer a glimpse of Singapore Design capabilities at a multi-sensory exhibition at the Shanghai World Expo through three tracks - DesignSpace (urban planning, architecture, interior design and landscape design), DesignShape (fashion, furniture, product and industrial design) and DesignSense (advertising, branding and graphic design). As part of the exhibition, a video screening of works from various design disciplines will be projected on nine large screens. 1,000 polaroids will also form the shape of the Singapore island and show the portrait of the design community in Singapore and their works that shape the future.

"Design enables businesses to gain a competitive edge and acts as a differentiator in a crowded marketplace," said Mr Jeffrey Ho, Executive Director of the DesignSingapore Council. "Businesses now need to offer an integrated experience for their customers and this is where a multi-disciplinary design approach will give businesses distinctive advantages."