evian partnered with Issey Miyake to unveil its fourth annual limited edition designer bottle.
Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith.
The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the evian signature message, "Live young."
The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world.
"evian encourages everyone to live life by seeking memorable experiences, trying new things, and seizing every moment," said Jerome Goure, vice president of marketing for Danone Waters of America.
"The Issey Miyake bottle design, glowing with both optimism and freshness, is a perfect pairing with the brand.
This simple yet vibrant creation uniquely decorates our all natural and perfectly pure evian water - we are thrilled to add it to our collection."
more: isseymiyake.evian.com (272)