Experts Recognise Fluoro Magazine for Its Originality

Experts Recognise Fluoro Magazine for Its Originality

A panel of major media buyers, creative agencies and print service providers has recognised the originality and creativity of Fluoro Magazine with an award at the 2010 GASAA Printovation Awards in Sydney this week.

The prestigious award adds to an impressive assortment of local and international honours Fluoro is collecting including being named first-runner up in the CREATIVE: Print category at the 2010 Desktop CREATE Awards on Friday.

Fluoro is a cultural guide, produced and published by housemouse, that provides an omniscient perspective of design, arts, fashion, culture, while demonstrating avant-garde design and print.

The magazine took out the entire web/offset category at the 2010 GASAA Printovation Awards for its originality, technical difficulty, commercial practicality, creative use of data, meeting client expectations, quality and aesthetic values.

GASAA Printovation Awards Chairman, Theo Pettaras, was thrilled with the caliber of entries but only the entries receiving honorable mentions and gold awards were acknowledged at the GASAA Printovation Gala.

"A variety of innovative entries all showcased a high degree of technical skill and creativity. These entries have come from a range of Australian professionals that push the boundaries of (design and) print at a consistently high standard," Mr Pettaras said.

Nancy Bugeja who is the Editor of Fluoro and the Managing Director of housemouse, which designs, publishes and funds the publication, said the award is shared with her design team and suppliers.

"Our vision could not have been made possible without our creative team, reliable paper suppliers and the expert printers at PrintLinx who are always willing to go that one step further," commented Bugeja.

"The purpose of Fluoro is to promote innovation and creativity in design and print and it is sincerely such an honour for us to receive industry recognition here in Australia. We aim to continue to push the boundaries of design and print with Fluoro well and truly into the future."

Fluoro is available at Borders, Mag Nation, Readings, The Museum of Contemporary Art, Institute of Modern Art, National Gallery of Victoria, and other selected newsagents and bookstores.

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