Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull. Produced by Moxie and Superfad for agency Connelly Partners, "Bull Fight" channels the power and force of a Western showdown while showcasing the beauty and effortless functionality of Samsonite Spinners.
Working with the agency creative team, director Will Hyde and Creative Director David Viau came up with a tonality and approach that unites intensity with intrigue, building the relationship between man and beast in glimpses. Matador Christian Aparicio was cast for authenticity, passion and movement while the bull was handled with care and shot solo, then integrated in the dreamlike environment.