Award winning production group th1ng has directed and produced a short online film for Oxfam to raise awareness of its global work to help poor communities cope with climate change. The film shows how climate change affects people's daily lives and how simple and innovative solutions can help communities around the world to cope with the effects of climate change.
th1ng directors Alon Ziv and Shay Hamias worked directly with Oxfam to develop the script and bring ideas to life, and closely collaborated during the creative process. The result is an animated execution created in a uniquely organic style. The composition strongly draws on a handmade effect with its texture feeling earthy and a slightly crude design.
The film demonstrates how local communities with the help of Oxfam can adapt to climate change by learning to do things differently. It aims to gain the public's support for the campaign and urges governments and world leaders to take action to reduce the impact of climate change.
The film was entirely storyboarded, directed, edited, and composited in-house at th1ng whose directors have previously created commercials for charities including Amnesty International and All As One.
It is being distributed in advance of the United Nations Climate Change Conference in Cancun later this month where government representatives and delegations from around the world are meeting to work on a global deal to tackle climate change - which is crucial for the future and for the sake of millions of poor people who are already suffering the effects of global warming.