In fall 2011, California College of the Arts (CCA) will launch a groundbreaking undergraduate programme in Interaction Design.
Interaction Design has quickly become one of the most important new fields in design, crossing boundaries between traditional design fields and impacting many aspects of people's daily lives.
"By designing tools, experiences, and products, interaction designers can have a tremendous impact on the world.
CCA's core institutional values of community engagement, innovation, and sustainability will infuse this new programme and produce highly trained, socially aware designers with tremendous capacity for creativity," commented Provost Mark Breitenberg.
"Simply put, we're looking for talented students who want to change the world."
CCA has established an advisory board of professional designers in the Bay Area to help them develop the programme, where many will become CCA faculty.
The students will be taught technical skills in programming as well as design, but most importantly they will understand and create the human-centered, interactive experience with a digital world.