Core77 announced its first annual international awards program, the Core77 Design Awards, which pushes the envelope of competitions by employing an innovative, web-savvy format for submissions, judging and award presentation.
Representing 15 categories of design endeavor: ranging from products and packaging to service design and design for social impact, this ground-breaking platform reflects a comprehensive overview of the state of the industry.
A truly global effort, the Awards program embraces a fresh and transparent judging process. A selection of international design leaders, based in various cities around the world, will serve as jury captains. Each of these individuals will recruit four other judging partners to work with them on a particular design category. These teams will be judging simultaneously in different locations and time zones worldwide.
Each team will announce winners via livestream broadcast to create a rolling and continuous feed of the results over a period of several days. Video will enable the jury to share not only the results of their deliberation but also give insight into the reasoning and methodology behind their decisions.
To further enhance the story-telling process, video submissions from entrants will reveal the "real story" behind their designs and make these awards more poignant and personal.
This competition takes a new approach to student entries, which will be welcomed in each of the 15 categories. These entries will be judged alongside other students in the category of their choice.
To create momentum for the awards event, Core 77 has enlisted noted graphic designer Alex Lin of Studio Lin to design the identity program and emerging industrial design talent Rich, Brilliant, Willing to design the trophy. Thirty trophies will be awarded: one to each of the Professional Winners and Student Winners of every category. In the build-up to the results, the Core77 Design Awards website will offer visitors glimpses into the process of making these artifacts.
Extended deadline for entries is May 10, 2011.