Elsa Smith Wins Red Dot Product Design Award

Elsa Smith Wins Red Dot Product Design Award

Earning the highest recognition from the red dot jury, Elsa Smith's Element Collar won "best of the best" red dot product design award 2011.

With its elegant simple curves the Element Collar warmly embraces the wearer in contrast to carbon fibre's industrial applications.

Smooth minimalist lines set the foundation to support a detailed textural inner layer.

The impression of volume is accented by placement of tiny diamonds on the carbon fibre surface embedded within a depth of resin.

As the object moves, shifting optics of dark luminosity and points of light play over the surface, inviting the observer to take a closer look.

While the Element Collar is a statement piece, the ergonmic shape of its concave inner plane makes for a comfortable exhibition of personal style.

Red Dot Design Award