Faraone - The Shop of Via Montenapoleone

Faraone: The Shop of Via Montenapoleone

The concept behind the new Faraone jewellery shop in Milan, Via Montenapoleone was carried out by architect Massimo Iosa Ghini. It was inspired by an idea of preciousness characterized by symbolic pieces that envelop and outline the space in order to provide refined and elegant display opportunities.

Interiors were created with traditional materials, including refined finishings chosen with great care: different woods with greyish hues, amber-coloured glass, brass and bronze-plated metals and soft nappa leather for the chairs. The area is enclosed with panels of "boiserie" in moulded wood setting the tone for the space. The squared lines of the crystal display cases meet and intersect, offering innovative plays of light and overlapping elements.

The boutique is laid out over two levels with a connecting staircase and a large wall that serves as a backdrop and features multiple coloured glass plates in amber, yellow and bronze shade. The small "privees" on the first floor are dedicated to customers who prefer a quieter space just for them.

Iosa Ghini Associati