Audrey Arbeeny - The Value of Sonic Branding

Audrey Arbeeny: The Value of Sonic Branding

Music and sound can greatly enhance the customer experience-strengthening emotional bonds, guiding interactions, and reinforcing brand identity.

In this highly involving session, Audrey Arbeeny will talk about the increasingly important role of audio in the success of brands and the methodologies used to create superb sonic identities.

From Audiobrain's sonification of the XBox 360, to sonic branding projects for IBM, Holland America Cruise Lines, Virgin Mobile USA and others, Audrey will give you an insider's view of how great companies are leveraging the power of sound to amplify the value of their brands.

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