At the Office Show 2011, Ares Line - founded in 1987 and specialised in the production of seating for office and community use - presents the PF3 line: seat, divan and small table designed by Pininfarina. A new collection combining the appearance of quality furnishings with automotive comfort.
PF3 is a combination of seat, divan and small table, an all-round furniture item intended for halls and reception areas in very exclusive settings. The aim was to design a line for areas where people are required to wait, one that incorporates design, comfort and functionality to create combinations for use in many settings: in offices, homes and for contract furnishers.
"The PF3 line comes on the wave of two other projects developed by Pininfarina for Ares Line," commented Paolo Pininfarina, Chairman of Pininfarina. "The Xten chair from 2003 is still considered an icon in the field of office seating, whereas the "Premiere" conference armchair seating system immediately won the Wellness@Work award on its debut at the Furniture Show in 2006. And again in the case of the PF3, Ares Line has benefited from the know-how we have acquired over the past 25 years in the industrial design field, which ensures we achieve the right mix of stylistic and emotional content, ergonomics and comfort. The result is a refined, elegant design characterised by a clean, immediately recognisable line."
On the Riva 1920 stand, Coupe chair makes its debut, featuring simple, clear-cut surfaces in perfect Pininfarina style. The chair is conceived to offer a seat with an essential design that can fit in well in all types of setting. In this project there was a special focus on proportions: the back-rest is, in fact, lower than in normal chairs although it still remains correct in ergonomic terms. Treatment of the leather used for upholstery is similar to that usually seen in car seats and by using natural materials (leather, wooden frame, iron base) and the chair fully reflects Riva's philosophy.