Tronic, GoldRun and ADstruc Create Billboard with Feelings in New York

Tronic, GoldRun and ADstruc Create Billboard with Feelings in New York

Partnering with Tronic the billboard sits near the entrance to the Holland Tunnel and reads, "Today I'm Feeling _____." Using a the GoldRun GPS augmented reality app, passerbys or drivers stuck in traffic can see if the billboard is happy or sad or, whether it feels like dancing or cheering on its favorite team.

Because the billboard is GPS tagged, a number of images can appear at the same site making it more interactive than typical augmented reality applications, essentially, taking a traditional billboard and making it digital. For example, users can change the feelings themselves using large-scale emoticons, and then post them to Facebook or Twitter.

This billboard is part of ADstruc's "Billboards for Everyone" campaign that partners with artists and designers to help promote creativity and innovation in the outdoor space.

Previous billboards have included a piece by Shephard Fairey's Studio Number One depicting migrant workers painting a billboard before being chased by police, which was placed on the freeway in Arizona earlier this year.

The "Billboards for Everyone" program helps to promote ADstruc's innovative online platform that makes buying out-of-home inventory simple and efficient for individuals and corporations.

The program is a partnership between JWT New York, SPREAD Art and Culture Magazine, and ADstruc. It will continue throughout 2011 with more contemporary artists and designers.