OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M's Post-it Super Sticky Notes.
Campaign creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words "May you stick together forever. Congratulations" - a light hearted connection between the product and the Royal wedding. The product strap-line is "Holds Stronger and Longer."
"OgilvyAction came to us proactively with this initiative," said Helene Manga, brand manager at 3M.
"As soon as we saw it we knew we couldn't say no to the campaign. The Royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration.
OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch."
"Post-it Notes are an iconic product that everyone knows and loves," added Jason Wall, business director at OgilvyAction.
"Given their status as a household name it made absolute sense to develop a tactical campaign that would reinforce the ubiquitous nature of the product and teasingly link them to the Royal wedding, through the Super Sticky messaging."