H&M Autumn/Winter 2011

H&M Autumn/Winter 2011

Elegance is the word that sums up this autumn's women's collection with simplicity, modernity and heaps of fashion style. This is the season for cool confidence in distinguished and well composed browns, camel, burgundies and cream. Influence from 70's stylesare essential with longer lengths and wide trousers paired with blouses and comfortable knits. Leather accessories and a quirky hat complete the look.

"I' m particularly fond of this collection because it's so easy to wear, so grown up yet totally of the moment and with such great fashion attitude," said Ann Sofie Johansson, H&M's Head of design. "Most pieces are fashion classics updated with a new silhouette, shape or simply new styling."

Loose and lean

Warm autumn colours like camel, cognac, burgundy, pumpkin and brown, uniform inspired colours, muted jewel tones and cream

Patterns and Prints
Tweeds, florals, paisley, checks

Tweed and flannel, leather and suede, silk looks, lace, brocade, corduroy, Tencel and other more sustainable materials, focus on knits

A clever mix of classic tailoring details, functional sports' details and ethnic essentials like fringes, tassels, beadings and embroidery

Key Garments
Classic coat, parka, fake fur, blazer, tailored trousers, knee-length skirt, blouse, poncho and chunky knits

Key Accessories
Leather belt, bags and boots, gloves, shawl, hat

Photos: Andreas Sjodin


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