Intel+Toshiba Go Inside with Their New Social Media Film

Intel+Toshiba Go Inside with Their New Social Media Film

The trailer for the innovative new social media film "Inside" has just been released, a gritty entertainment collaboration between Intel and Toshiba. "Inside" is a film in which the protagonist engages with the audience via social media.

The campaign was created out of Pereira O'Dell San Francisco, with digital production company B-Reel. The online movie was directed by Disturbia and I Am Number Four director D.J Caruso alongside Oscar-winning cinematographer Mauro Fiore of Avatar and Training Day, and produced out of RSA Films. The editor was Josh Bodnar of Whitehouse Post, who recently edited the dark short Butterflies directed by Sandro featuring John Malkovich, as well as the title sequence for the acclaimed new crime show The Killing.

Actress Emmy Rossum plays the starring role of Christina, a woman trapped in a room with only an Intel processor-powered Toshiba laptop and an untraceable Internet connection. Unable to determine where she is being held or what her fate might be, Christina uses the laptop to mobilize her social network, reaching out to friends, family and anyone else who can help her figure out where she's being held and how to escape. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook page.

"Inside" is the first blockbuster-caliber social film experience that allows the viewer to have an active voice and play a participating role in the film's outcome. The film will air in short episodes starting on July 25, with viewers helping to decode Christina's dilemma by posting tips, insights, ideas and clues. The editing team, led by Josh Bodnar of Whitehouse Post, will incorporate posts that best fit the storyline into the episodes.

Additionally, one viewer will have a chance to be cast in a role through a YouTube online casting call that opens today on the website and runs through July 20 to be reviewed by director D.J. Caruso. The winning video submission will be incorporated into the movie and the winner will be included in the credits of the film, which will be shown in its entirety in August 2011.

RSA Films